You're In. Here's What To Do Next:

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I built this program with one purpose in mind: to give home service business owners a clear, proven path to mastery. Most teams have the work ethic. What they're missing is a consistent framework for how they communicate, serve, and sell. The 07 Foundations delivers that framework, week by week, building the skills, culture, and mindset that separate good businesses from great ones.

Doug Wyatt signature

Doug Wyatt

Founder & CEO, Creator of the 07 Foundations of Effective Communication

Doug Wyatt
Trusted by brands like:
Lennox Creative Environments Hy-Vee Walmart Daikin Stevens Equipment Supply SWE 23 SWE 24 Fairway Independent Mortgage Franklin Covey HVACR Business Walgreens Service Business Mastery CVS Pharmacy 7 Habits GE Healthcare Relentless Digital Profiles In Prosperity Service Nation

The Most Comprehensive Communication Training Built for the Trades

The 07 Foundations Virtual Training System is the most complete communication and sales training curriculum built specifically for the home service industry.

With 52 weeks of fully interactive video content, role playing, and accountability, this program is a game changer for companies of any size in the Home Service industry.

With Doug Wyatt as your personal coach guiding every step and the full support of the Synergy team behind you, your techs & CSR’s, and leadership team finally have a proven path to mastery.

The top businesses in the trades train consistently, and their revenue reflects it.

Are you ready to build a team that can serve at a higher level?

300+ Interactive Videos

Over 300+ Interactive Videos

Interactive lessons based on the proven 07 Foundations of Effective Communication Framework that cover every skill your team needs to serve at the highest level and build the home service company of your dreams.

200+ Trade-Specific Scripts

200+ Trade-Specific Scripts

Equip your CSRs, technicians, and sales team with specific, plug-and-play scripts for the entire sales process, from the first phone call all the way to the close.

Implementation Team

In-House Coaching & Implementation Team

24/7 access to our team of implementation specialists who help guarantee your team actually puts the Synergy System to work, not just learns it.

What's Included in the Program?

One membership. Everything your team needs to learn, implement, and see results.

Synergy training platform
Inside the platform
  • State-of-the-art online training portal
  • On-demand courses, tools, and resources
  • Weekly assignments and role-play
  • Progress tracking and reporting
  • 1-on-1 coaching and accountability with the Synergy Team
Your home base
Your Home Base
A state-of-the-art training system built for home services.
Training portal
Training Portal
Courses, modules, and role-plays all in one place.
Interactivities and quizzes
Interactivities & Quizzes
Added implementation tools to help retain information.
Reporting dashboard
Reporting Dashboard
Activity and progress across the entire team.

Everything That's Included.

01
Virtual Training Platform
Thousands of videos covering Mindset, Listening, Goal Setting, and more, available 24/7.
02
300+ Role-Play & Coaching Videos
Fully produced role-play & coaching videos showing exactly how to perform each script.
03
Facilitated Weekly Meetings
Weekly Synergy Meetings incorporating content, role-playing, and exercises.
04
300+ Award-Winning Scripts
30+ years of script development for CSRs, Technicians, and Sales Roles.
05
Bi-Weekly Leadership Zoom Calls
2+ hour calls with Doug and the Synergy team twice per month.
06
Exclusive Online Events
Virtual webinars on communication, listening, and personal development.
07
07 Foundations Workbook
Our comprehensive training manual that contains more than 30+ years of Doug's intellectual property.
08
Private Owner Community
Connect with owners who are building their businesses the right way.
09
Continuously New Content
The Synergy system is a living organism. When something needs to be added, it gets added immediately.

A Surprisingly Affordable Investment.

One flat weekly rate covers all three programs for every person on your team. CSR, technicians, and sales. No per-seat fees, no hidden charges, no surprises.

Program Investment Overview
Pre-Launch Investment Rate
Tier 02
50 to 99
Team Members
$500
per week
$26,000 / year
All three programs
  • CSR Call Center Program
  • Service Technician Program
  • Sales Design Consultant Program
  • Unlimited usernames & passwords
  • Full reporting & accountability
  • 52 Weekly Synergy Sessions
Tier 03
100 to 199
Team Members
$750
per week
$39,000 / year
All three programs
  • CSR Call Center Program
  • Service Technician Program
  • Sales Design Consultant Program
  • Unlimited usernames & passwords
  • Full reporting & accountability
  • 52 Weekly Synergy Sessions
Tier 04
200+
Team Members
$1,000
per week
$52,000 / year
All three programs
  • CSR Call Center Program
  • Service Technician Program
  • Sales Design Consultant Program
  • Unlimited usernames & passwords
  • Full reporting & accountability
  • 52 Weekly Synergy Sessions

A Few More Things to Know.

Everything below is included in or adjacent to the weekly investment. No surprises.

+
Participant Workbooks
$100 per participant, one-time. Over 250 full-color pages with 150 pages of word-for-word scripting that matches every role-play in the virtual system. Customized for HVAC and Plumbing. Required for full program implementation.
+
3 Lifetime Content Licenses
Included free during Pre-Launch. A $15,000 value. Organizations that register now are grandfathered in and keep these licenses forever at no additional cost.
4-Week Risk-Free Test Drive
Get started and open the entire program to your team for four weeks. Cancel anytime during that window with no further charges. If you feel we did not deliver the value we promised, we will refund 100% of your investment. No hard feelings, no gimmicks.
Synergy Learning Systems — Testimonials

What Our Synergy Family Is Sharing.

"

Three weeks in and I just set 3 all-time personal records. I recorded my best month in sales ever at $104,000. Then back-to-back best weeks in my entire career: $35,000 and $37,000. My process with customers is more fluid than I could have ever imagined.

Best month ever: $104,000
"

Having engaged some of the biggest names in the industry over 21+ years, nothing compares to this. More impactful than Brian Tracy and Stephen R. Covey himself. Our participants are now fully accepting accountability for their personal and professional growth.

$104K
Best month ever, achieved in just 3 weeks on the program
"

After just three months, we posted our best revenue month in company history during what is typically our slowest month. We wrapped 2021 at $8M+ and are now projecting $12M+. Don't short-change your company by passing this up.

Projection: $8M to $12M+
"

I've been a top producer at one of the largest companies in North America, earning high six figures. I was unsure I'd gain anything new. My very first week back from the event, I had my BEST WEEK EVER in total sales. It feels like the universe has aligned.

"

The level of detail and step-by-step processes is unlike anything I've seen in 20+ years of owning a trades business. The other programs I've invested in don't hold up. Voice inflection, eye contact, the homeowner's emotional decision-making process — all of it.

$12M+
Revenue projection after Synergy implementation
"

I was talking with my wife the day before about whether to close the doors after 31 years. This event breathed life into me to carry on. The way Doug shows how every word either raises or lowers trust in a customer's mind was very powerful to me.

"

Three weeks in and I just set 3 all-time personal records. I recorded my best month in sales ever at $104,000. Then back-to-back best weeks in my entire career: $35,000 and $37,000. My process with customers is more fluid than I could have ever imagined.

Best month ever: $104,000
"

Having engaged some of the biggest names in the industry over 21+ years, nothing compares to this. More impactful than Brian Tracy and Stephen R. Covey himself. Our participants are now fully accepting accountability for their personal and professional growth.

$104K
Best month ever, achieved in just 3 weeks on the program
"

After just three months, we posted our best revenue month in company history during what is typically our slowest month. We wrapped 2021 at $8M+ and are now projecting $12M+. Don't short-change your company by passing this up.

Projection: $8M to $12M+
"

I've been a top producer at one of the largest companies in North America, earning high six figures. I was unsure I'd gain anything new. My very first week back from the event, I had my BEST WEEK EVER in total sales. It feels like the universe has aligned.

"

The level of detail and step-by-step processes is unlike anything I've seen in 20+ years of owning a trades business. The other programs I've invested in don't hold up. Voice inflection, eye contact, the homeowner's emotional decision-making process — all of it.

$12M+
Revenue projection after Synergy implementation
"

I was talking with my wife the day before about whether to close the doors after 31 years. This event breathed life into me to carry on. The way Doug shows how every word either raises or lowers trust in a customer's mind was very powerful to me.

"

Doug's R.A.R2.E Listening Training is the most important content I've encountered. People want to be listened to and understood. It's what they crave in every relationship. I've attended events like this before. The others were entertaining but repetitive. This was different.

10/10
"New, updated, and absolutely full of energy."
"

The energy of this class was off the charts. I have been to hundreds of trainings in my career. This is new, updated for the current times, and absolutely full of energy. The role play, goal setting, the mindset shifts. I would rate this event a 10 out of 10.

"

What I enjoyed most was how much Doug teaches integrity, and how real he is. The other class I attended never talked about integrity. Not once. This class was 10x better. Learning to truly listen and show you care by responding well has been the most valuable part.

"

Outstanding! I've been in the trades for 30+ years. I've been to similar events before, but they weren't as complete. As a business owner, I greatly appreciate Doug speaking about the team's responsibilities. I've never seen anyone reach them the way he has.

"

I came to Dallas expecting a great sales training. What I'm bringing home is more than just a sales process. I came knowing I had high expectations and Doug exceeded every one of them. What I learned will make me a better person in both my career and my personal life.

"

Doug's R.A.R2.E Listening Training is the most important content I've encountered. People want to be listened to and understood. It's what they crave in every relationship. I've attended events like this before. The others were entertaining but repetitive. This was different.

10/10
"New, updated, and absolutely full of energy."
"

The energy of this class was off the charts. I have been to hundreds of trainings in my career. This is new, updated for the current times, and absolutely full of energy. The role play, goal setting, the mindset shifts. I would rate this event a 10 out of 10.

"

What I enjoyed most was how much Doug teaches integrity, and how real he is. The other class I attended never talked about integrity. Not once. This class was 10x better. Learning to truly listen and show you care by responding well has been the most valuable part.

"

Outstanding! I've been in the trades for 30+ years. I've been to similar events before, but they weren't as complete. As a business owner, I greatly appreciate Doug speaking about the team's responsibilities. I've never seen anyone reach them the way he has.

"

I came to Dallas expecting a great sales training. What I'm bringing home is more than just a sales process. I came knowing I had high expectations and Doug exceeded every one of them. What I learned will make me a better person in both my career and my personal life.

Sets the standard for how communication works in every interaction.

The Ground Rules sets the behavioral and mental framework for how communication works at the highest level.

Most people fail at communication not because they lack information, but because they violate fundamental rules without realizing it.

Rewires how your team thinks, focuses, and performs on purpose.

Our Mindset helps your team think differently, on purpose.

It breaks down intentional focus, personal responsibility, and the mental patterns that drive better communication and stronger performance.

Master the language that builds trust, reduces resistance, and drives results.

Becoming a Wordsmith is about mastering the language of influence and service.

The right words, used the right way, at the right time, can improve trust, reduce resistance, and guide conversations toward better outcomes.

Help people feel heard, understood, and respected before moving the conversation forward.

  • Lowers resistance and builds credibility
  • Creates emotional safety
  • Uncovers what people are really sharing
  • Guides people toward better decisions without pressure

Communicate with greater clarity so people understand faster and respond with confidence.

Structure shapes perception. This foundation reveals the sentence architecture that makes communication clear, compelling, and easy to act on.

Understand how people make decisions and guide them without pressure.

Influence is not manipulation. It is understanding how people make decisions and communicating in a way that aligns with that process.

Master delivery, tone, energy, and presence to elevate every conversation.

  • Elevate trust through intentional delivery
  • Use voice inflection, tone, and pacing to create impact
  • Strengthen influence through body language and presence
  • Turn conversations into memorable experiences

Get started in just Three Simple Steps Everything required to get your team trained and performing.

Synergy training event
01

Schedule a discovery call

Connect with a Synergy coach to discuss your goals, identify your biggest opportunities, and determine the right training path for your team.

02

Complete user creation & onboarding

Set up your account, add your team members, and complete a streamlined onboarding process designed to get everyone aligned and ready from day one.

03

Access the program and begin

Log in to your Synergy portal, dive into the curriculum, and start applying proven frameworks that drive real results in the field — immediately.

Ready to Get Started?

See If You Qualify