These Words Are Costing You $1,000's of Dollars
Gain Instant Access to the Wordsmith Program
Founder & CEO
Creator of the 07 Foundations of Effective Communication
What's Included in Wordsmith?
One free program. Everything you need to change the way your team talks to customers, starting today.
- 36 on-demand training videos
- Over 7 hours of word-for-word instruction
- Full Wordsmith PDF workbook
- Learn at your own pace, 24/7 access
- No cost, no catch, instant access after signup
Everything That's Included.
Training Built for The Trades
- Home service business owners (HVAC, plumbing, electrical, roofing) who are tired of watching good jobs slip away over a conversation, not a price.
- Sales managers who need their team saying the right things on every call, without hovering over every rep to make sure it happens.
- Sales reps and techs who want to stop feeling like they're "selling" and start feeling confident walking into any kitchen table conversation or answering the phone.
- Anyone on your team who talks to customers, whether that's a dispatcher, an install crew lead, or a service manager fielding complaints.
Training Built for The Trades
Word-for-word scripts for every stage of the conversation, from the first hello to signing the job
Easily adapt every Wordsmith script for YOUR exact trade, whether that's HVAC, plumbing, electrical, or roofing
Real conversations broken down and rebuilt, showing you exactly which words move a customer toward yes, and which ones quietly create resistance
Full video walkthroughs for every script, so you see and hear exactly how it should sound, not just words on a page
Know exactly what to say when a customer pushes back, so price objections and hesitation stop derailing jobs you should have won
36 videos and over 7 hours of training, completely free, no shipping, no catch
Over 300+ Interactive Videos
Interactive lessons based on the proven 07 Foundations of Effective Communication Framework that cover every skill your team needs to serve at the highest level and build the home service company of your dreams.
200+ Trade-Specific Scripts
Equip your CSRs, technicians, and sales team with specific, plug-and-play scripts for the entire sales process, from the first phone call all the way to the close.
In-House Coaching & Implementation Team
24/7 access to our team of implementation specialists who help guarantee your team actually puts the Synergy System to work, not just learns it.
What's Included in the Program?
One membership. Everything your team needs to learn, implement, and see results.
- State-of-the-art online training portal
- On-demand courses, tools, and resources
- Weekly assignments and role-play
- Progress tracking and reporting
- 1-on-1 coaching and accountability with the Synergy Team
Everything That's Included.
A Surprisingly Affordable Investment.
One flat weekly rate covers all three programs for every person on your team. CSR, technicians, and sales. No per-seat fees, no hidden charges, no surprises.
Team Members
- CSR Call Center Program
- Service Technician Program
- Sales Design Consultant Program
- Unlimited usernames & passwords
- Full reporting & accountability
- 52 Weekly Synergy Sessions
Team Members
- CSR Call Center Program
- Service Technician Program
- Sales Design Consultant Program
- Unlimited usernames & passwords
- Full reporting & accountability
- 52 Weekly Synergy Sessions
Team Members
- CSR Call Center Program
- Service Technician Program
- Sales Design Consultant Program
- Unlimited usernames & passwords
- Full reporting & accountability
- 52 Weekly Synergy Sessions
Team Members
- CSR Call Center Program
- Service Technician Program
- Sales Design Consultant Program
- Unlimited usernames & passwords
- Full reporting & accountability
- 52 Weekly Synergy Sessions
A Few More Things to Know.
Everything below is included in or adjacent to the weekly investment. No surprises.
What Our Synergy Family Is Sharing.
Three weeks in and I just set 3 all-time personal records. I recorded my best month in sales ever at $104,000. Then back-to-back best weeks in my entire career: $35,000 and $37,000. My process with customers is more fluid than I could have ever imagined.
Having engaged some of the biggest names in the industry over 21+ years, nothing compares to this. More impactful than Brian Tracy and Stephen R. Covey himself. Our participants are now fully accepting accountability for their personal and professional growth.
After just three months, we posted our best revenue month in company history during what is typically our slowest month. We wrapped 2021 at $8M+ and are now projecting $12M+. Don't short-change your company by passing this up.
I've been a top producer at one of the largest companies in North America, earning high six figures. I was unsure I'd gain anything new. My very first week back from the event, I had my BEST WEEK EVER in total sales. It feels like the universe has aligned.
The level of detail and step-by-step processes is unlike anything I've seen in 20+ years of owning a trades business. The other programs I've invested in don't hold up. Voice inflection, eye contact, the homeowner's emotional decision-making process — all of it.
I was talking with my wife the day before about whether to close the doors after 31 years. This event breathed life into me to carry on. The way Doug shows how every word either raises or lowers trust in a customer's mind was very powerful to me.
Three weeks in and I just set 3 all-time personal records. I recorded my best month in sales ever at $104,000. Then back-to-back best weeks in my entire career: $35,000 and $37,000. My process with customers is more fluid than I could have ever imagined.
Having engaged some of the biggest names in the industry over 21+ years, nothing compares to this. More impactful than Brian Tracy and Stephen R. Covey himself. Our participants are now fully accepting accountability for their personal and professional growth.
After just three months, we posted our best revenue month in company history during what is typically our slowest month. We wrapped 2021 at $8M+ and are now projecting $12M+. Don't short-change your company by passing this up.
I've been a top producer at one of the largest companies in North America, earning high six figures. I was unsure I'd gain anything new. My very first week back from the event, I had my BEST WEEK EVER in total sales. It feels like the universe has aligned.
The level of detail and step-by-step processes is unlike anything I've seen in 20+ years of owning a trades business. The other programs I've invested in don't hold up. Voice inflection, eye contact, the homeowner's emotional decision-making process — all of it.
I was talking with my wife the day before about whether to close the doors after 31 years. This event breathed life into me to carry on. The way Doug shows how every word either raises or lowers trust in a customer's mind was very powerful to me.
Doug's R.A.R2.E Listening Training is the most important content I've encountered. People want to be listened to and understood. It's what they crave in every relationship. I've attended events like this before. The others were entertaining but repetitive. This was different.
The energy of this class was off the charts. I have been to hundreds of trainings in my career. This is new, updated for the current times, and absolutely full of energy. The role play, goal setting, the mindset shifts. I would rate this event a 10 out of 10.
What I enjoyed most was how much Doug teaches integrity, and how real he is. The other class I attended never talked about integrity. Not once. This class was 10x better. Learning to truly listen and show you care by responding well has been the most valuable part.
Outstanding! I've been in the trades for 30+ years. I've been to similar events before, but they weren't as complete. As a business owner, I greatly appreciate Doug speaking about the team's responsibilities. I've never seen anyone reach them the way he has.
I came to Dallas expecting a great sales training. What I'm bringing home is more than just a sales process. I came knowing I had high expectations and Doug exceeded every one of them. What I learned will make me a better person in both my career and my personal life.
Doug's R.A.R2.E Listening Training is the most important content I've encountered. People want to be listened to and understood. It's what they crave in every relationship. I've attended events like this before. The others were entertaining but repetitive. This was different.
The energy of this class was off the charts. I have been to hundreds of trainings in my career. This is new, updated for the current times, and absolutely full of energy. The role play, goal setting, the mindset shifts. I would rate this event a 10 out of 10.
What I enjoyed most was how much Doug teaches integrity, and how real he is. The other class I attended never talked about integrity. Not once. This class was 10x better. Learning to truly listen and show you care by responding well has been the most valuable part.
Outstanding! I've been in the trades for 30+ years. I've been to similar events before, but they weren't as complete. As a business owner, I greatly appreciate Doug speaking about the team's responsibilities. I've never seen anyone reach them the way he has.
I came to Dallas expecting a great sales training. What I'm bringing home is more than just a sales process. I came knowing I had high expectations and Doug exceeded every one of them. What I learned will make me a better person in both my career and my personal life.
Sets the standard for how communication works in every interaction.
The Ground Rules sets the behavioral and mental framework for how communication works at the highest level.
Most people fail at communication not because they lack information, but because they violate fundamental rules without realizing it.
Rewires how your team thinks, focuses, and performs on purpose.
Our Mindset helps your team think differently, on purpose.
It breaks down intentional focus, personal responsibility, and the mental patterns that drive better communication and stronger performance.
Master the language that builds trust, reduces resistance, and drives results.
Becoming a Wordsmith is about mastering the language of influence and service.
The right words, used the right way, at the right time, can improve trust, reduce resistance, and guide conversations toward better outcomes.
Help people feel heard, understood, and respected before moving the conversation forward.
- Lowers resistance and builds credibility
- Creates emotional safety
- Uncovers what people are really sharing
- Guides people toward better decisions without pressure
Communicate with greater clarity so people understand faster and respond with confidence.
Structure shapes perception. This foundation reveals the sentence architecture that makes communication clear, compelling, and easy to act on.
Understand how people make decisions and guide them without pressure.
Influence is not manipulation. It is understanding how people make decisions and communicating in a way that aligns with that process.
Master delivery, tone, energy, and presence to elevate every conversation.
- Elevate trust through intentional delivery
- Use voice inflection, tone, and pacing to create impact
- Strengthen influence through body language and presence
- Turn conversations into memorable experiences
Get started in just Three Simple Steps Everything required to get your team trained and performing.
Schedule a discovery call
Connect with a Synergy coach to discuss your goals, identify your biggest opportunities, and determine the right training path for your team.
Complete user creation & onboarding
Set up your account, add your team members, and complete a streamlined onboarding process designed to get everyone aligned and ready from day one.
Access the program and begin
Log in to your Synergy portal, dive into the curriculum, and start applying proven frameworks that drive real results in the field — immediately.
