Most of Us Are Losing JobsOne. Word. At. A. Time.
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“Wordsmithing has changed my relationships and how I communicate with those around me for the better.”
Trusted by
industry leaders
Training Built for The Trades
Specific words to share with the homeowners , from the door-knock to close
Easily adapt every Wordsmith word for YOUR current process, the Wordsmith Program can be implemented regardless of current process.
Words and phrases the can be used in every conversation, showing you exactly which words move a customer toward yes, and which ones create conflict
Full video walkthroughs for every word & phrase, so you see and hear exactly how it should sound, not just words on a page
Learn exactly what to say when a customer pushes back, so price objections and hesitation stop derailing jobs you should have won
36 videos and over 7+ hours of training, completely free, no catch
The Comprehensive Wordsmith Guide
Exercises, scripts, and lessons that go hand in hand with the 7 hours of content, so every concept turns into a skill your team actually uses.
36 Videos, 7+ Hours of Video Content
All designed to help you win more customers without creating conflict, so your team can sell with confidence and keep every conversation on track.
Share This With Your Team
Change the way you communicate with homeowners forever, one conversation, one technician, one team member at a time.
Everything Your Team Needs to Stop Losing Sales to Bad Words
36 videos. 7+ hours of word-for-word training. One free program that changes how your team talks to customers, starting today.
- 36 on-demand training videos
- Over 7 hours of word-for-word instruction
- Full Wordsmith PDF workbook
- Learn at your own pace, 24/7 access
- No cost, no catch, instant access after signup
Unlock Immediate Access To
THREE Additional Bonuses
- 25 additional training videos, taught directly by Doug
- The full R.A.R².E. Listening framework, Repeat, Acknowledge, Rephrase and Relate, Express
- How to diagnose before you prescribe, so customers actually accept the fix
- What psychological air is, and how giving it first changes every hard conversation
- Effective validation versus invalidating remarks, and the exact phrases to avoid
- "The price is too high," and how to actually build more value from this objection
- "I need to think about it," and how to keep the conversation moving
- "I'm getting other quotes," without ever bad-mouthing a competitor
- "Let me talk to my spouse," and how to respectfully keep momentum
- Full role-play videos, coaching videos, and PDF script for each one, so your team sees it, not just reads it
A Free Coaching Call With Doug Himself.
Sign up for Wordsmith and you don't just get the training. You get 30 minutes, one-on-one, with the guy who built it. Nothing else in this offer comes close to this in value.
- 60 minutes, one-on-one, no one else on the call
- Doug listens to how your team actually talks with customers
- Personalized feedback on your biggest business gaps
- Straight answers on where 07 Foundations fit within your team
What Our Synergy Family Is Sharing.
Three weeks in and I just set 3 all-time personal records. I recorded my best month in sales ever at $104,000. Then back-to-back best weeks in my entire career: $35,000 and $37,000. My process with customers is more fluid than I could have ever imagined.
Having engaged some of the biggest names in the industry over 21+ years, nothing compares to this. More impactful than Brian Tracy and Stephen R. Covey himself. Our participants are now fully accepting accountability for their personal and professional growth.
After just three months, we posted our best revenue month in company history during what is typically our slowest month. We wrapped 2021 at $8M+ and are now projecting $12M+. Don't short-change your company by passing this up.
I've been a top producer at one of the largest companies in North America, earning high six figures. I was unsure I'd gain anything new. My very first week back from the event, I had my BEST WEEK EVER in total sales. It feels like the universe has aligned.
The level of detail and step-by-step processes is unlike anything I've seen in 20+ years of owning a trades business. The other programs I've invested in don't hold up. Voice inflection, eye contact, the homeowner's emotional decision-making process — all of it.
I was talking with my wife the day before about whether to close the doors after 31 years. This event breathed life into me to carry on. The way Doug shows how every word either raises or lowers trust in a customer's mind was very powerful to me.
Three weeks in and I just set 3 all-time personal records. I recorded my best month in sales ever at $104,000. Then back-to-back best weeks in my entire career: $35,000 and $37,000. My process with customers is more fluid than I could have ever imagined.
Having engaged some of the biggest names in the industry over 21+ years, nothing compares to this. More impactful than Brian Tracy and Stephen R. Covey himself. Our participants are now fully accepting accountability for their personal and professional growth.
After just three months, we posted our best revenue month in company history during what is typically our slowest month. We wrapped 2021 at $8M+ and are now projecting $12M+. Don't short-change your company by passing this up.
I've been a top producer at one of the largest companies in North America, earning high six figures. I was unsure I'd gain anything new. My very first week back from the event, I had my BEST WEEK EVER in total sales. It feels like the universe has aligned.
The level of detail and step-by-step processes is unlike anything I've seen in 20+ years of owning a trades business. The other programs I've invested in don't hold up. Voice inflection, eye contact, the homeowner's emotional decision-making process — all of it.
I was talking with my wife the day before about whether to close the doors after 31 years. This event breathed life into me to carry on. The way Doug shows how every word either raises or lowers trust in a customer's mind was very powerful to me.
Doug's R.A.R2.E Listening Training is the most important content I've encountered. People want to be listened to and understood. It's what they crave in every relationship. I've attended events like this before. The others were entertaining but repetitive. This was different.
The energy of this class was off the charts. I have been to hundreds of trainings in my career. This is new, updated for the current times, and absolutely full of energy. The role play, goal setting, the mindset shifts. I would rate this event a 10 out of 10.
What I enjoyed most was how much Doug teaches integrity, and how real he is. The other class I attended never talked about integrity. Not once. This class was 10x better. Learning to truly listen and show you care by responding well has been the most valuable part.
Outstanding! I've been in the trades for 30+ years. I've been to similar events before, but they weren't as complete. As a business owner, I greatly appreciate Doug speaking about the team's responsibilities. I've never seen anyone reach them the way he has.
I came to Dallas expecting a great sales training. What I'm bringing home is more than just a sales process. I came knowing I had high expectations and Doug exceeded every one of them. What I learned will make me a better person in both my career and my personal life.
Doug's R.A.R2.E Listening Training is the most important content I've encountered. People want to be listened to and understood. It's what they crave in every relationship. I've attended events like this before. The others were entertaining but repetitive. This was different.
The energy of this class was off the charts. I have been to hundreds of trainings in my career. This is new, updated for the current times, and absolutely full of energy. The role play, goal setting, the mindset shifts. I would rate this event a 10 out of 10.
What I enjoyed most was how much Doug teaches integrity, and how real he is. The other class I attended never talked about integrity. Not once. This class was 10x better. Learning to truly listen and show you care by responding well has been the most valuable part.
Outstanding! I've been in the trades for 30+ years. I've been to similar events before, but they weren't as complete. As a business owner, I greatly appreciate Doug speaking about the team's responsibilities. I've never seen anyone reach them the way he has.
I came to Dallas expecting a great sales training. What I'm bringing home is more than just a sales process. I came knowing I had high expectations and Doug exceeded every one of them. What I learned will make me a better person in both my career and my personal life.
