Stronger Companies
One communication system for everyone who serves your customers.
More scheduled calls, bigger tickets, and better reviews, from every CSR, tech, and comfort advisor on your team.
- Weekly live coaching sessions with Doug Wyatt
- Entire sales process scripted out with corresponding role play videos
- Built on integrity, not high-pressure tactics
“I have attended training events like this before, but this was much more detailed and amazing! The most valuable part of this for me and my team was not just the new and fresh content, it was also the role playing. This is very well put together and knowing what I know now, I would have invested much more, thank you!”
Roy Bush
HVAC & Plumbing Owner
“I’ve seen many trainings and motivational speakers and this is one of a kind. Your passion inspired all of us. Your training led me to be a better leader, a better father, and a better husband. I can’t thank you enough for what you’ve done for myself and our team.”
Danny Fuentes
HVAC & Plumbing Owner
Trusted by
industry leaders
How One Way of Talking to Customers Grew My Company to $8 Million in 14 Months
Fellow Business Owner,
I didn't start out training other companies. I started out fixing the same challenges you're probably facing.
Years ago, I joined an 18-year-old HVAC company and took one-third ownership. The deal was simple: implement my training and turn the company around.
When I walked in, no one on the team knew how to sell. They were good people and good at the work. They answered the phone, did the repair, and left. No options presented. No value explained. Customers liked them, but call after call ended with "let me think about it," and the company was leaving money on the table every single day.
The challenge wasn't the people (well, maybe a couple...) Nobody had ever taught them how to communicate with a customer.
So I trained. Every. Sinlge. Day. A new way of thinking, listening, and communicating that every person on the team could learn, from the CSR answering the phone to the tech at the kitchen table. I trained everyone on it the same way, nonstop, until it became the standard.
The change was massive. We grew to $8 million in revenue in 14 months. Our reviews went up. Our tickets went up. And we were named Lennox Partner of the Year twice.
That's when I realized most owners are stuck exactly where that company had been, and nobody was teaching them the fix. So I turned what I built into the 07 Foundations of Effective Communication and started Synergy, so any home service company could train its team the same way. I've since taught it to over 5,000 salespeople in this industry.
It's still built the way it was in that company. No high pressure tactics, simply high service. Just a team that listens, builds trust, and explains value so customers choose the better option on their own.
Sound familiar? It doesn't need to stay that way. We can help.
Talk soon,
Doug Wyatt | Founder, Synergy Learning Systems
Every Home Service Business
Runs on Three Pillars.
Synergy strengthens the communication skills that turn great service into consistent growth.
From Inconsistent Conversations
to a Team Customers Trust.
Give every team member the communication skills to deliver a consistent, high-service customer experience.
Every tech handles a sales conversation differently, and you can only trust your best one or two people to close.
One consistent approach across your whole teamResults no longer depend on which tech shows up.
Customers price-shopping you against competitors because nothing set your team apart in the conversation.
Trust built before price ever comes upThe conversation isn't a negotiation from the start.
Watching good leads go cold because a tech froze up, got defensive, or didn't know what to say.
Techs who know exactly what to sayEven in the moments that used to trip them up.
New hires learning "how we sell here" by trial and error, on real customers, for months.
New hires trained the same way from day oneNo more learning bad habits on the job.
Discounting jobs just to close them, because the value never got communicated in the first place.
Higher average tickets, without discountingThe value gets communicated clearly, every time.
Wondering if your team's inconsistency is quietly costing you more than any ad spend or lead source ever could.
A team that represents your businessA business that finally scales past what one or two top performers can carry.
Your customer experience should not depend on who speaks with the customer.
See Inside the Synergy Virtual Training System
Short videos your team watches on their phone between calls, plus three live coaching calls with Doug every week. No classroom, no scheduling headaches.
2-minute tour of the platform
- 1,000+Training videos
- 300+Scripts
- 300+Role-play videos
- 3Live coaching calls a week
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Train on any device
Phone, tablet, or computer. Every video also comes in an audio version, so your techs can listen in the truck between jobs.
Audio version of every video
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Role-play with Doug
Watch the right way to handle real objections, then practice it.
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Comprehensive workbooks
Every module has a workbook your team follows along with, so the training sticks after the video ends.
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Track your team's progress
See who's completing modules and who's falling behind.
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3 live coaching calls every week
Bring real calls and real questions to Doug and the team on Zoom. Each call is built for a different part of your business.
- Tech & Sales Coaching Role Play Call
- CSR Coaching Call
- Leadership Mastermind
After just three months implementing this training with our team, we posted our best month of revenue in company history. In our plumbing department alone, we surpassed this month's goal by more than $100,000 and increased our year-over-year numbers by more than 20%.
What Our Clients Are Sharing
Hear directly from the owners and teams who've been through the training.
Swipe to see more →
Here's What You Can Expect
After Your Team Joins Synergy
Real change doesn't happen overnight, but it does happen on a schedule.
Your Team Gains Access
What happensYour team gets logged into the platform. Technicians and CSRs are assigned Foundation 01: The Ground Rules, and start working through it at their own pace, on any device, between jobs.
Team members completing modules, getting comfortable with the platform, and the training becoming a normal part of conversation.
The Shift Begins
What happensYour team completes the first few Foundations. They start swapping weak, resistance-triggering language for words that build trust, live, on real calls.
Fewer canceled appointments, techs sounding more confident, and customers asking fewer "why does this cost so much" questions.
The Numbers Start Moving
What happensA full quarter of the year has run through the new training. You can now compare close rate, average ticket, and review scores against where you started.
A higher average ticket size, more referrals coming in, and a team that trains new hires the same way instead of leaving them to figure it out on their own.
A Full Year of Results
What happensYou now have a full year of data. Compare close rate, average ticket, and reviews season against season, including the slow months that used to hurt the most.
Stronger numbers in your slow season, customers asking for specific techs by name, and a reputation in your market for how your team communicates.
The QuickStart Program
What happensYour team moves into the QuickStart Program, a focused set of modules designed to get core skills in front of technicians and CSRs fast, so they're applying what they've learned within days, not months.
Team members starting to apply small changes on real calls right away, and early wins that build momentum for the rest of the training.
The Transformation is Real
What happensThe team finishes the full 07 Foundations library. The language stops being "the training" and starts being how our team just communicates.
More consistent close rates across the whole team, not just your top performer, fewer escalations, and reviews that mention how the tech "explained everything."
It's Part of the Culture
What happensNew hires go through the same Foundations as everyone else, and managers use the shared language in ride-alongs and team meetings. The training is now how you onboard, not an extra.
New techs ramping up faster, less turnover, and strong results coming from more than just your top one or two performers.
The Standard for Your Company
What happensCommunication becomes part of how you hire, coach, and grow. Your team keeps sharpening its skills instead of starting over every time someone new joins.
Leaders coaching with the same language, a team that holds itself to a higher standard, and growth that doesn't depend on any one person.
By day 90, communication is no longer something your team is learning. It's becoming how your company operates.
Built for Home Service companies.
Who Is This Program For?
Pick the stage that sounds like you and see how an owner just like you put the training to work.
Running the Calls
$100,000 - $1,000,000 in Annual RevenueYou're the owner, the tech, and the salesperson. Every missed close comes straight out of your pocket.
- You run the calls but want to close more of them
- "Let me think about it" costs you jobs you should win
- You can't take weeks away from the truck to train
- You plan to hire and want a standard in place first
From Doing It All to Hiring for Demand
For five years, Roland Boutiette ran Turkey Heating & Cooling in Massachusetts on his own. He answered the phone, ran the calls, did the work, and handled everything in between. When money got tight, he'd go out on more calls, but too many of them ended without a sale. He was working hard to get customers in the door and then watching them walk away. He was tired of not knowing how to close.
So he joined Synergy and went all in. Over the past year, Roland completed the entire program and never missed a live Zoom training. He watched training videos in every gap of his day, every single day. He role-played on Synergy calls, in the mirror, with his family and friends, and even with his dog Eva on their walks. In March 2026, he joined us at our live event. Then he took all of it into the field.
It shows. Roland has raised his prices and consistently closes large replacement jobs. His five-star reviews read like a checklist of what he trained for: clear communication, walking homeowners through their options, and making sure they understand what to expect. One customer summed it up simply: "he's my new Cooling and Heating guy!"
Today, Roland has more demand than one person can handle, and he's getting ready to hire a CSR and a technician. He went from chasing revenue to building a company, and he did it by putting in the reps.
Building the Team
$1,000,000 - $5,000,000 in Annual RevenueYou've got techs, a CSR or two, and real momentum. You can't be on every call anymore, and results depend on who shows up.
- One tech closes great, another struggles on the same jobs
- Your CSR and techs tell customers different things
- You're still the one saving deals and fixing problems
- You want to step back without results dropping
From Barely Holding It Together to Finally Moving Forward
Brandon and Karina Martin run Service by Scott, a plumbing company in southeast Texas. 2025 was the hardest year the business had seen. Money was tight enough that Brandon was covering expenses with credit cards and his own personal funds just to keep things running. His team was young. They were skilled technically, but had no idea how to communicate their value. At the time, Service by Scott was charging $200 an hour and working hard for every single dollar.
At the end of 2025, Brandon brought Synergy into the business and started changing how his team thought about selling. The shift started with mindset. His technicians learned to stand behind the value of their work, walk homeowners through their options, and handle the tough conversations about price.
Once Brandon and Karina fully committed to training, the changes showed up fast. Brandon raised his rate from $200 to $370 an hour, and is now earning more while taking himself fully out of the field. His technicians started closing jobs they never imagined they would close. One tech, who had been on probation for discounting his jobs, learned to navigate customer negotiations, closed his first $7,000 job, and earned employee of the month. Another tech closed the biggest job in Service by Scott's history at $34,000. In August, the company brought in more than $113,000 in revenue, beating every goal they had set.
Today, Service by Scott has expanded to a 90-mile service area and was voted the number one plumbing company in Tyler County. Brandon and Karina are setting their sights on $2 million in revenue next year and $5 million within three years. They went from surviving to scaling, and they're building a team that knows its worth.
Scaling the System
$5,000,000+ in Annual RevenueMultiple departments, managers, maybe multiple locations. The challenge is keeping hundreds of conversations consistent every week.
- New hires take too long to get up to speed
- Managers coach differently from department to department
- The customer experience depends on who picks up
- You need training that scales without pulling people off the board
From Every Tech for Himself to One Team, One Process
Scott and Pam Hobbs have owned their Mr. Rooter franchise in Panama City, Florida for over 20 years. The phones were ringing and their CSRs were booking calls well, but what happened after the truck pulled up depended on which technician showed up. There was no standard process from one tech to the next, no consistent customer experience, and closing rates sat in the low 60s. With more than half of their technicians under a year of experience, Scott and Pam needed a way to get everyone running the same play.
Joining Synergy was the kickstart they were looking for. After attending a Synergy live event in Charlotte, the team transformed. They recommitted to weekly team training sessions, going slow and methodical and building skills together instead of rushing through the material. Their CSRs got more consistent on the phone while keeping their strong communication skills. Synergy's weekly coaching kept everyone on track, and two team members, Greg and Zach, took the training so much to heart that they now lead the sessions themselves. Technicians who once refused to sit in on meetings are now role-playing in front of the group.
The numbers followed. Scott's closing rate climbed from the low 60s into the high 70s, with some weeks reaching 85%. His average job value grew from under $1,000 to nearly $1,600, beating his $1,500 goal. Customers have noticed too. His Google reviews now call out the exact things the team trained on: genuine service, clear options, and techs who show the value of the work.
Today, Scott and Pam have a culture where A players want to join. One recent hire was so impressed by the team's customer service and communication that she signed on as a technician herself. With trainers leading from within and routine one-on-ones in place, Scott and Pam have put the Synergy Framework to work across the whole company. And they're just getting started.
Every Role. One Consistent Framework.
One investment gives your entire company access to all four role-specific programs, built on the same 07 Foundations.
All four are included. Tap a program to see what's inside.
Lead accountability and consistent implementation. Includes every other program so managers coach in the same language the team is learning.
Sound familiar?- Don't know how to run an effective meeting?
- Not sure how to role play with your team?
- Struggle to keep team members or recruit great ones?
- Can't figure out how to develop a positive culture?
- Still stuck out in the field?
"I’ve seen many trainings and motivational speakers and this is one of a kind. Your passion inspired all of us. Your training led me to be a better leader, a better father, and a better husband. I can’t thank you enough for what you’ve done for myself and our team."
Danny F. Owner, Cardinal Plumbing- Complete access to the 07 Foundations of Effective CommunicationMindset, listening, tonality and cadence, and removing "dirty words" from your vocabulary
- Full access to the CSR, Tech, and Sales Programs
- 300+ scripts across the Call Center, Selling Tech, and Sales processes
- 300+ role play videos with Doug, plus coaching videos
- Weekly live Leadership Mastermind with Doug Wyatt
- Weekly live CSR and weekly live tech coaching
- All three workbooks: CSR, Tech, and Sales
- File vault accessPriceless Brochure, Pricebook Presentation Guide, SOPs, and more
Build trust in the home and communicate complete solutions, without feeling "salesy."
Sound familiar?- Technicians struggle to sell?
- Worried about being too "salesy"?
- Techs fix the problem at hand, then leave?
- 60% or less close rate?
- Tiny average ticket?
- Not getting reviews on every call?
- Coaching goes in one ear, out the other?
- Leaves at the first sign of rejection?
- Can't handle objections, then emails the estimate?
"I have attended many training events before with some of the biggest names in the trades. This was way better! It was not at all high pressure like the others, and the personal development aspect of the training was tremendously helpful. Empathic Listening and the brain’s R.A.S. filtering system was one of the most valuable parts of this event. It opened my eyes to ways that I can improve how I have been communicating in my career and personal relationships. I thought I was coming for technician and sales training but I received so much more. There is nothing else out there like this training event!"
Thomas F. Olympia Plumbing- Complete access to the 07 Foundations of Effective Communication
- Full technician selling process, mapped out step by step
- 180+ tech scriptsObjection handling, repair vs. replace, presenting options, asking for the order, and more
- 180+ role play videos with Doug, plus coaching videos
- Weekly live tech coaching with Doug Wyatt
- Tech workbook access
Create a consistent first impression and book more calls.
Sound familiar?- CSRs don't know what to say on the phone?
- Booking rate is low?
- High CSR turnover?
"I previously attended the call center event for what is widely regarded as the #1 call center training company in the home services industry. Compared to THIS, it was VERY SURFACE LEVEL CSR Training. It has been really eye opening to see and hear how to be an effective communicator and learn all the things I’ve NOT been doing all of these years. I simply can’t thank you enough for this amazing opportunity! The role playing, the scripts, the raw emotions, the videos produced in your studios, the personal connections...this training was truly life changing! I’m so excited to apply what I’ve learned, along with my team! Y’ALL ARE AN ABSOLUTE BLESSING!!!"
Mandy S. Force Home Services- Complete access to the 07 Foundations of Effective Communication
- 60+ call center scriptsUpset customers, "happy calls," price questions, and more
- 60+ role play videos with Doug, plus coaching videos
- Weekly live CSR coaching with Doug Wyatt
- CSR workbook access
Present value on bigger tickets and guide customers to a decision without pressure.
Sound familiar?- Not sure how to sell larger estimates?
- Want to move a tech into a sales-only role?
- Want more expert closing tools?
"For years, I’ve been a top-producing technician at one of the largest companies in North America, consistently earning high six figures. With that track record, I wasn’t sure this event would teach me anything new or be worth the time out of the field, but my leadership team convinced me to keep an open mind. My very first week back, I had my BEST WEEK EVER in total sales! Even more important, I connected with the people I served on a level I’ve never experienced before. It feels so good to “serve like a saint,” taking care of others better than ever!"
Preston W. GM, Certified Climate Control- Complete access to the 07 Foundations of Effective Communication
- Advanced comfort advisor selling process, mapped out step by step
- 80+ additional sales scriptsAdvanced objection handling, advanced repair vs. replace, custom sales guide walkthrough, and more
- 80+ additional role play videos with Doug, plus coaching videos
- Weekly live sales coaching with Doug Wyatt
- Sales workbook access
Who Is Doug Wyatt?
Doug grew up in the Ozark mountains of southwest Missouri, and the small-town values he was raised on have shaped how he's done business ever since.
He started his first sales and marketing company while earning his business degree at the University of Colorado, grew it across the western United States, and was a partner in nine Denver franchise restaurants by his late 20s.
-
2006
Took over as General Manager of a small Colorado contractor and grew it from $3.5M to over $7M in his second year, landing it on Inc. Magazine's fastest growing companies list.
-
2010
Became a certified instructor of The 7 Habits of Highly Effective People after meeting Dr. Stephen R. Covey, and has since worked with over 1,000 small businesses nationwide.
Leading a live training -
2015
Became co-owner of a Denver heating and air company and drove 100% growth three years in a row, earning Lennox Partner of the Year in 2016 and 2018.
Lennox Partner of the Year -
2018–23
Became COO of SleepSana, getting it into Walmart, Walgreens, CVS, and Hy-Vee. Led national sales meetings for Daikin and Dynamic Air Quality Solutions, and built a program for more than 3,000 salespeople at GE Health.
SleepSana on Walmart shelves -
Today
Leads Synergy Learning Systems, home of the 07 Foundations of Effective Communication and over 1,000 interactive training videos built to solve the hardest part of training: getting teams to actually use it.
Seven skills every person on your team learns, from the CSR who answers the phone to the advisor who closes the sale.
The Ground Rules
Sets the mental and behavioral framework for every conversation. It's not about what to say, it's about how to think and show up, regardless of role or situation. Most people fail at communication not from a lack of information, but because they break fundamental rules without realizing it.
Techs and CSRs use the Ground Rules as a pre-call reset, the same standard applied before every conversation, so it never slips even on a rough day.
Our Mindset
Rewires how your team thinks, focuses, and performs on purpose. A shift in mindset leads to better performance, stronger communication, and more personal responsibility, starting with the power of intentional focus.
A tech who used to dread objections starts treating a "no" as information instead of rejection, and stays in the conversation instead of rushing the pitch.
Becoming a Wordsmith
Master the language of influence and service. The right words, at the right time, build trust, reduce resistance, and guide conversations toward better outcomes. Not scripts, but habits that lead to fewer objections and more wins.
A CSR swaps "it's going to cost..." for language that frames value first, and starts hearing fewer "let me think about it" responses on the same calls.
Becoming a R.A.R².E Listener
The foundation of trust and real connection. Before a conversation moves forward, the customer needs to feel heard, understood, and respected. Great listening lowers resistance, builds credibility, and guides people to better decisions without pressure.
Before quoting a repair, a tech repeats back what the homeowner said was bothering them, so the customer feels understood before a number ever comes up.
The Most Effective Sentence Structure
Structure shapes perception. This foundation reveals the sentence architecture that makes communication clear, compelling, and easy to act on, so customers understand faster and say yes more often.
Instead of a long, hedging explanation, a tech delivers the diagnosis and recommendation in one clean, confident sentence the homeowner can act on right away.
The Science of Influence
Influence isn't manipulation. It's understanding how people make decisions and communicating in a way that fits that process. Drawing on behavioral psychology, your team learns to guide customers toward confident, informed decisions.
A sales rep stops overselling every option and narrows it to the two that actually fit the customer's situation, which speeds up the decision instead of stalling it.
The EKG Method of Communication
Mastering how we communicate, not just what we say. Like a heart monitor, communication rises and falls through energy, tone, pace, and presence. When words and delivery work together, information becomes real influence.
A tech notices their own rushed tone on a stressful call and slows down on purpose, instead of letting that stress bleed into the customer's experience.
Swipe the card or tap a foundation to explore all seven
Find the plan that
fits your team
The Complete Synergy Training System
For teams training every role on one language
- Mindset training
- All four programs: Leadership, Tech, CSR, and Sales
- 300+ scripts and role play videos with Doug
- Live group coaching with Doug Wyatt every week
- All three workbooks: CSR, Tech, and Sales
- File vault: Priceless Brochure, Pricebook Guide, SOPs
- Reporting to track team progress
- Dedicated Synergy Success Partner
- Monthly growth and performance check-ins
Franchise & Multi‑Location
For franchise systems and companies running multiple locations
- Access for every location or franchisee under one account
- One training standard across your entire brand
- Reporting broken out by location
- Manager and franchisee onboarding
- Volume-based pricing
- Dedicated account support
Get Started in Three Simple Steps
Everything required to get your team trained and performing.
Schedule a discovery call
Connect with a Synergy coach to discuss your goals, identify your biggest opportunities, and determine the right training path for your team.
Onboard
Set up your account, add your team members, and complete a streamlined onboarding process designed to get everyone aligned and ready from day one.
Begin training
Log in to your Synergy portal, dive into the curriculum, and start applying proven frameworks that drive real results in the field — immediately.
Frequently Asked Questions
Everything you're probably wondering before you talk to our team.
It's fully online, through our training platform. Your team works through short video modules at their own pace, on their own device, whenever they have a few minutes between jobs or calls. No classroom to schedule and no calendar to coordinate.
Modules are broken into short, focused segments rather than long sit-down sessions, so they fit around a full schedule instead of competing with it. We'll walk through a pace that makes sense for your team on your call.
The platform works on any phone, tablet, or computer, and it's built to be simple to navigate. If someone can watch a video and tap a button, they can use it.
The training is built around sales and communication skills that apply across HVAC, plumbing, electrical, roofing, solar, and other home service trades. The foundations don't change, the trade in front of the customer does.
Investment depends on the size of your team and which package fits your business. Rather than guess at a number that doesn't apply to you, we cover exact pricing on your call after you submit the form above.
Every team moves at a different pace, but most owners start noticing a change in how their team talks to customers within the first 30 to 60 days of consistent use.
Yes. New hires go through the same foundations as everyone else, so your whole team, current and future, is trained the same way instead of learning by trial and error on real customers.
That's fine. The form above has an option for exactly that. There's no pressure or obligation, it's just a conversation to see if this is a fit for where your business is right now.