What this segment is about

This lesson reframes the phrase “Must. Be. Nice.” by pulling the curtain back on the real capital requirements, operational complexity, and day-to-day pressure business owners carry—especially in trades like HVAC, plumbing, electrical, and construction.

• Perspective shift: owners often feel like they’re just getting started when everyone else goes home.
• Reality check: trucks, tools, insurance, payroll, marketing, systems… it’s “Money 🚨” everywhere.
• Respect: investing in training for an entire team is a signal of belief, commitment, and care.

Key takeaways

1. Assume unseen battles. People you work with (or work for) may be carrying weight you don’t see.
2. Ownership is a different game. Responsibility doesn’t clock out at 5pm.
3. Investment deserves honor. If someone invests in you, the best response is to go all-in too.