Stronger Companies
A Comprehensive Training System to Help Grow Your Plumbing Company With Integrity.
- One proven process, trained the same way every time
- Reinforced consistently across your whole team
- Built on integrity, not high-pressure tactics
“I have attended training events like this before, but this was much more detailed and amazing! The most valuable part of this for me and my team was not just the new and fresh content, it was also the role playing. This is very well put together and knowing what I know now, I would have invested much more, thank you!”
Roy Bush
HVAC & Plumbing Owner
“I’ve seen many trainings and motivational speakers and this is one of a kind. Your passion inspired all of us. Your training led me to be a better leader, a better father, and a better husband. I can’t thank you enough for what you’ve done for myself and our team.”
Danny Fuentes
HVAC & Plumbing Owner
Trusted by
industry leaders
What If You Received More 5 Star Reviews AND You Increased Your Average Ticket 3x?
Dear Fellow Business Owner,
When a customer opens the door for your technician, are they getting your best person, or whoever showed up that day?
Most home service companies have one or two people who can sell. Everyone else fixes the problem and leaves. No trust built. No value explained. No five star review. No referral. No upsell.
I've spent 30 years fixing exactly this, first in the field, then training sales teams across the country. We became an Inc. 5000 company, I was named Lennox Partner of the Year twice, and I've trained over 5,000 salespeople in this industry.
Here's what I learned. Technicians don't need to become salesmen. They need one framework, taught the same way. That's the 07 Foundations of Effective Communication. Not a script, but a way of talking that everyone on your team can learn.
When your whole team talks the same way, customers trust you faster, reviews go up, and your average ticket climbs, sometimes 3x.
If you're tired of results depending on which tech shows up, let me show you how this works for a company like yours.
Talk soon,
Founder, Synergy Learning Systems
Every Home Service Business
Runs on Three Pillars.
Synergy strengthens the communication skills that turn great service into consistent growth.
From Inconsistent Conversations
to a Team Customers Trust.
Give every technician the communication skills to deliver a consistent, high-service customer experience.
Every tech handles a sales conversation differently, and you can only trust your best one or two people to close.
One consistent approach across your whole teamResults no longer depend on which tech shows up.
Customers price-shopping you against competitors because nothing set your team apart in the conversation.
Trust built before price ever comes upThe conversation isn't a negotiation from the start.
Watching good leads go cold because a tech froze up, got defensive, or didn't know what to say.
Techs who know exactly what to sayEven in the moments that used to trip them up.
New hires learning "how we sell here" by trial and error, on real customers, for months.
New hires trained the same way from day oneNo more learning bad habits on the job.
Discounting jobs just to close them, because the value never got communicated in the first place.
Higher average tickets, without discountingThe value gets communicated clearly, every time.
Wondering if your team's inconsistency is quietly costing you more than any ad spend or lead source ever could.
A team that represents your businessA business that finally scales past what one or two top performers can carry.
Your customer experience should not depend on which technician shows up.
What Our Clients Are Sharing
Hear directly from the owners and teams who've been through the training.
Here's What You Can Expect
After Your Team Joins Synergy
Real change doesn't happen overnight, but it does happen on a schedule.
Your Team Gains Access
What happensYour team gets logged into the platform. Technicians and CSRs are assigned Foundation 01: The Ground Rules, and start working through it at their own pace, on any device, between jobs.
Team members completing modules, getting comfortable with the platform, and the training becoming a normal part of conversation.
The Shift Begins
What happensYour team completes the first few Foundations. They start swapping weak, resistance-triggering language for words that build trust, live, on real calls.
Fewer canceled appointments, techs sounding more confident, and customers asking fewer "why does this cost so much" questions.
The Numbers Start Moving
What happensA full quarter of the year has run through the new training. You can now compare close rate, average ticket, and review scores against where you started.
A higher average ticket size, more referrals coming in, and a team that trains new hires the same way instead of leaving them to figure it out on their own.
A Full Year of Results
What happensYou now have a full year of data. Compare close rate, average ticket, and reviews season against season, including the slow months that used to hurt the most.
Stronger numbers in your slow season, customers asking for specific techs by name, and a reputation in your market for how your team communicates.
The QuickStart Program
What happensYour team moves into the QuickStart Program, a focused set of modules designed to get core skills in front of technicians and CSRs fast, so they're applying what they've learned within days, not months.
Team members starting to apply small changes on real calls right away, and early wins that build momentum for the rest of the training.
The Transformation is Real
What happensThe team finishes the full 07 Foundations library. The language stops being "the training" and starts being how our team just communicates.
More consistent close rates across the whole team, not just your top performer, fewer escalations, and reviews that mention how the tech "explained everything."
It's Part of the Culture
What happensNew hires go through the same Foundations as everyone else, and managers use the shared language in ride-alongs and team meetings. The training is now how you onboard, not an extra.
New techs ramping up faster, less turnover, and strong results coming from more than just your top one or two performers.
The Standard for Your Company
What happensCommunication becomes part of how you hire, coach, and grow. Your team keeps sharpening its skills instead of starting over every time someone new joins.
Leaders coaching with the same language, a team that holds itself to a higher standard, and growth that doesn't depend on any one person.
By day 90, communication is no longer something your team is learning. It's becoming how your company operates.
Built for Home Service companies.
Who Is This Program For?
Pick the stage that sounds like you and see how an owner just like you put the training to work.
The Solo Operator
$100,000 - $1,000,000 in Annual RevenueYou're the owner, the tech, and the salesperson. Every missed close comes straight out of your pocket.
- You run the calls but want to close more of them
- "Let me think about it" costs you jobs you should win
- You can't take weeks away from the truck to train
- You plan to hire and want a standard in place first
From Doing It All to Hiring for Demand
For five years, Roland Boutiette ran Turkey Heating & Cooling in Massachusetts on his own. He answered the phone, ran the calls, did the work, and handled everything in between. When money got tight, he'd go out on more calls, but too many of them ended without a sale. He was working hard to get customers in the door and then watching them walk away. He was tired of not knowing how to close.
So he joined Synergy and went all in. Over the past year, Roland completed the entire program and never missed a live Zoom training. He watched training videos in every gap of his day, every single day. He role-played on Synergy calls, in the mirror, with his family and friends, and even with his dog Eva on their walks. In March 2026, he joined us at our live event. Then he took all of it into the field.
It shows. Roland has raised his prices and consistently closes large replacement jobs. His five-star reviews read like a checklist of what he trained for: clear communication, walking homeowners through their options, and making sure they understand what to expect. One customer summed it up simply: "he's my new Cooling and Heating guy!"
Today, Roland has more demand than one person can handle, and he's getting ready to hire a CSR and a technician. He went from chasing revenue to building a company, and he did it by putting in the reps.
The Core
$1,000,000 - $5,000,000 in Annual RevenueYou've got techs, a CSR or two, and real momentum. You can't be on every call anymore, and results depend on who shows up.
- One tech closes great, another struggles on the same jobs
- Your CSR and techs tell customers different things
- You're still the one saving deals and fixing problems
- You want to step back without results dropping
[Brandon's Story Headline]
[Where Brandon started: company name, location, years in business, team size, and what wasn't working before Synergy.]
[Why he joined and how he and his team went through the training. Specific habits, how the team engaged, and the live event if he attended.]
[The results: closing rate, average ticket, revenue, reviews, or a standout win.]
[Where Brandon and his company are today.]
The Mid to Large
$5,000,000+ in Annual RevenueMultiple departments, managers, maybe multiple locations. The challenge is keeping hundreds of conversations consistent every week.
- New hires take too long to get up to speed
- Managers coach differently from department to department
- The customer experience depends on who picks up
- You need training that scales without pulling people off the board
[Scott's Story Headline]
[Where Scott started: company name, location, years in business, team size and departments, and what wasn't working before Synergy.]
[Why he brought Synergy in and how it rolled out across the team. Managers, departments, and the live event if they attended.]
[The results: consistency across the team, ramp time for new hires, closing rate, average ticket, revenue.]
[Where Scott and his company are today.]
Every Role. One Consistent Framework.
One investment gives your entire company access to all four role-specific programs, built on the same 07 Foundations.
All four are included. Tap a program to see what's inside.
Lead accountability and consistent implementation. Includes every other program so managers coach in the same language the team is learning.
Sound familiar?- Don't know how to run an effective meeting?
- Not sure how to role play with your team?
- Struggle to keep team members or recruit great ones?
- Can't figure out how to develop a positive culture?
- Still stuck out in the field?
"Add a leadership testimonial here about how meetings or accountability changed."
Client Name Company / Trade- Complete access to the 07 Foundations of Effective CommunicationMindset, listening, tonality and cadence, and removing "dirty words" from your vocabulary
- Full access to the CSR, Tech, and Sales Programs
- 300+ scripts across the Call Center, Selling Tech, and Sales processes
- 300+ role play videos with Doug, plus coaching videos
- Monthly live leadership coaching with Doug Wyatt
- Bi-weekly live CSR and weekly live tech coaching
- All three workbooks: CSR, Tech, and Sales
- File vault accessPriceless Brochure, Pricebook Presentation Guide, SOPs, and more
Build trust in the home and communicate complete solutions, without feeling "salesy."
Sound familiar?- Technicians struggle to sell?
- Worried about being too "salesy"?
- Techs fix the problem at hand, then leave?
- 60% or less close rate?
- Tiny average ticket?
- Not getting reviews on every call?
- Coaching goes in one ear, out the other?
- Leaves at the first sign of rejection?
- Can't handle objections, then emails the estimate?
"Add a tech testimonial here about how in-home conversations or close rate changed."
Client Name Company / Trade- Complete access to the 07 Foundations of Effective Communication
- Full technician selling process, mapped out step by step
- 180+ tech scriptsObjection handling, repair vs. replace, presenting options, asking for the order, and more
- 180+ role play videos with Doug, plus coaching videos
- Weekly live tech coaching with Doug Wyatt
- Tech workbook access
Create a consistent first impression and book more calls.
Sound familiar?- CSRs don't know what to say on the phone?
- Booking rate is low?
- High CSR turnover?
"Add a CSR testimonial here about how booking rate or call handling changed."
Client Name Company / Trade- Complete access to the 07 Foundations of Effective Communication
- 60+ call center scriptsUpset customers, "happy calls," price questions, and more
- 60+ role play videos with Doug, plus coaching videos
- Bi-weekly live CSR coaching with Doug Wyatt
- CSR workbook access
Present value on bigger tickets and guide customers to a decision without pressure.
Sound familiar?- Not sure how to sell larger estimates?
- Want to move a tech into a sales-only role?
- Want more expert closing tools?
"Add a sales testimonial here about how close rate or average ticket changed."
Client Name Company / Trade- Complete access to the 07 Foundations of Effective Communication
- Advanced comfort advisor selling process, mapped out step by step
- 80+ additional sales scriptsAdvanced objection handling, advanced repair vs. replace, custom sales guide walkthrough, and more
- 80+ additional role play videos with Doug, plus coaching videos
- Weekly live sales coaching with Doug Wyatt
- Sales workbook access
Who Is Doug Wyatt?
Doug Wyatt has spent the last 30 years in the trades, first as a technician in the field, then as a trainer helping home service companies fix the part of the business most owners never think to train: how their team actually talks to customers.
He's the founder of Synergy Learning Systems and the creator of the 07 Foundations of Effective Communication, the framework behind Synergy's flagship training program. It's built to do one thing: get every technician, CSR, and salesperson on a team communicating the same way, on every call, regardless of experience level.
Doug has personally trained over 5,000 salespeople across the home service industry, led a company to Inc. 5000 recognition, and was named Lennox Partner of the Year twice. Today he works directly with home service companies to help their teams turn ordinary service calls into trusted, five star conversations.
Seven skills every person on your team learns, from the CSR who answers the phone to the advisor who closes the sale.
The Ground Rules
Sets the mental and behavioral framework for every conversation. It's not about what to say, it's about how to think and show up, regardless of role or situation. Most people fail at communication not from a lack of information, but because they break fundamental rules without realizing it.
Techs and CSRs use the Ground Rules as a pre-call reset, the same standard applied before every conversation, so it never slips even on a rough day.
Our Mindset
Rewires how your team thinks, focuses, and performs on purpose. A shift in mindset leads to better performance, stronger communication, and more personal responsibility, starting with the power of intentional focus.
A tech who used to dread objections starts treating a "no" as information instead of rejection, and stays in the conversation instead of rushing the pitch.
Becoming a Wordsmith
Master the language of influence and service. The right words, at the right time, build trust, reduce resistance, and guide conversations toward better outcomes. Not scripts, but habits that lead to fewer objections and more wins.
A CSR swaps "it's going to cost..." for language that frames value first, and starts hearing fewer "let me think about it" responses on the same calls.
Becoming a R.A.R².E Listener
The foundation of trust and real connection. Before a conversation moves forward, the customer needs to feel heard, understood, and respected. Great listening lowers resistance, builds credibility, and guides people to better decisions without pressure.
Before quoting a repair, a tech repeats back what the homeowner said was bothering them, so the customer feels understood before a number ever comes up.
The Most Effective Sentence Structure
Structure shapes perception. This foundation reveals the sentence architecture that makes communication clear, compelling, and easy to act on, so customers understand faster and say yes more often.
Instead of a long, hedging explanation, a tech delivers the diagnosis and recommendation in one clean, confident sentence the homeowner can act on right away.
The Science of Influence
Influence isn't manipulation. It's understanding how people make decisions and communicating in a way that fits that process. Drawing on behavioral psychology, your team learns to guide customers toward confident, informed decisions.
A sales rep stops overselling every option and narrows it to the two that actually fit the customer's situation, which speeds up the decision instead of stalling it.
The EKG Method of Communication
Mastering how we communicate, not just what we say. Like a heart monitor, communication rises and falls through energy, tone, pace, and presence. When words and delivery work together, information becomes real influence.
A tech notices their own rushed tone on a stressful call and slows down on purpose, instead of letting that stress bleed into the customer's experience.
Swipe the card or tap a foundation to explore all seven
Find the plan that
fits your team
The Complete Synergy Training System + Personalized Coaching
For owners who want Doug in their corner, one-on-one
- Mindset training
- All four programs: Leadership, Tech, CSR, and Sales
- 300+ scripts and role play videos with Doug
- Live group coaching with Doug Wyatt every week
- 12 one-on-one coaching calls with Doug Wyatt Added
- All three workbooks: CSR, Tech, and Sales
- File vault: Priceless Brochure, Pricebook Guide, SOPs
- Reporting to track team progress
- Dedicated Synergy Success Partner
- Monthly growth and performance check-ins
- Priority access to your Success Partner Added
- Additional support from the Synergy team Added
The Complete Synergy Training System
For teams training every role on one language
- Mindset training
- All four programs: Leadership, Tech, CSR, and Sales
- 300+ scripts and role play videos with Doug
- Live group coaching with Doug Wyatt every week
- All three workbooks: CSR, Tech, and Sales
- File vault: Priceless Brochure, Pricebook Guide, SOPs
- Reporting to track team progress
- Dedicated Synergy Success Partner
- Monthly growth and performance check-ins
Franchise & Multi‑Location
For franchise systems and companies running multiple locations
- Access for every location or franchisee under one account
- One training standard across your entire brand
- Reporting broken out by location
- Manager and franchisee onboarding
- Volume-based pricing
- Dedicated account support
Get Started in Three Simple Steps
Everything required to get your team trained and performing.
Schedule a discovery call
Connect with a Synergy coach to discuss your goals, identify your biggest opportunities, and determine the right training path for your team.
Onboard
Set up your account, add your team members, and complete a streamlined onboarding process designed to get everyone aligned and ready from day one.
Begin training
Log in to your Synergy portal, dive into the curriculum, and start applying proven frameworks that drive real results in the field — immediately.
Frequently Asked Questions
Everything you're probably wondering before you talk to our team.
It's fully online, through our training platform. Your team works through short video modules at their own pace, on their own device, whenever they have a few minutes between jobs or calls. No classroom to schedule and no calendar to coordinate.
Modules are broken into short, focused segments rather than long sit-down sessions, so they fit around a full schedule instead of competing with it. We'll walk through a pace that makes sense for your team on your call.
The platform works on any phone, tablet, or computer, and it's built to be simple to navigate. If someone can watch a video and tap a button, they can use it.
The training is built around sales and communication skills that apply across HVAC, plumbing, electrical, roofing, solar, and other home service trades. The foundations don't change, the trade in front of the customer does.
Investment depends on the size of your team and which package fits your business. Rather than guess at a number that doesn't apply to you, we cover exact pricing on your call after you submit the form above.
Every team moves at a different pace, but most owners start noticing a change in how their team talks to customers within the first 30 to 60 days of consistent use.
Yes. New hires go through the same foundations as everyone else, so your whole team, current and future, is trained the same way instead of learning by trial and error on real customers.
That's fine. The form above has an option for exactly that. There's no pressure or obligation, it's just a conversation to see if this is a fit for where your business is right now.